Aug15,2004
TOP 25 GLOBAL RESEARCH ORGANIZATION - 2003
Aug15,2004
TOP 25 GLOBAL RESEARCH ORGANIZATION - 2003
| Rank 2003 | Rank 2002 | Organization | Headquarters | Parent Company | No. of countries with subsidiaries or branch offices1 | Full-time employees
(research only)2 |
Global research revenues3
(US$ in millions) |
Percent change from 20014 | Revenues from outside home country
- US$ in
(millions) |
Percent of global revenues from outside home country |
| 1 | 1 | VNU NV | Haarlem | Netherlands |
81
|
33,073
|
$3,048.3
|
-7.5
|
$3,017.8*
|
99.0% *
|
|---|---|---|---|---|---|---|---|---|---|---|
|
|
|
Taylor Nelson Sofres plc | London | U.K. |
70
|
13,150
|
1,565.1
|
2.8
|
1,306.3
|
83.5
|
|
|
|
Taylor Nelson Sofres | London | U.K. |
54
|
9,100
|
1,050.5
|
3.4
|
825.2
|
78.6
|
|
|
|
NFO WorldGroup Inc. | Greenwich, Conn. | U.K. |
40
|
4,050
|
514.6
|
1.5
|
481.1
|
93.5
|
|
|
2 | IMS Health Inc. | Fairfield, Conn. | U.S. |
75
|
6,100
|
1,381.8
|
13.3
|
843.9
|
61.1
|
| 4 |
|
The Kantar Group | Fairfield, Conn. | U.K. |
61
|
6.000
|
1,002.1*
|
6.7*
|
662.3*
|
66.1 *
|
| 5 | 6 | GfK Group | Nuremberg | Germany |
48
|
5,065
|
673.6
|
3.7
|
422.7
|
62.8
|
|
|
|
Ipsos Group SA | Paris | France |
36
|
4,181
|
644.6
|
-0.8
|
541.8
|
84.1
|
| 7 | 5 | Information Resources Inc. | Chicago | U.S. |
18
|
3,400
|
554.3
|
-0.1
|
166.3
|
30.0
|
|
|
9 | Westat Inc. | Rockville, Md. | U.S. |
1
|
1,700
|
381.6
|
11.6
|
NA
|
NA
|
|
|
|
Synovate | London | U.K. |
46
|
3,446
|
357,7
|
0.9
|
326.7
|
91.3
|
|
|
|
Nop World | London | U.K. |
6
|
1,473
|
335.6
|
-4.6
|
270.3
|
80.5
|
| 11 | 12 | Arbitron Inc. | New York | U.S. |
3
|
850
|
273.6
|
9.5
|
7.9
|
2.9
|
|
|
|
Maritz Research | Fenton,Mo. | U.S. |
4
|
685
|
188.8
|
3.0
|
65.9
|
34.9
|
|
|
|
Video Research Ltd.** | Tokyo | Japan |
4
|
379
|
166.7
|
1.6
|
1.9
|
1.1
|
|
|
|
J.D. Power and Associates | Agoura Hills, Calif. | U.S. |
6
|
623
|
144.8
|
9.6
|
25.8
|
17.8
|
| 15 | 17 | Harris Interactive | Rochester, NY. | U.S. |
4
|
750
|
137.0
|
13.3
|
26.0
|
19.0
|
|
|
|
Opinion Research Corp. | Princeton, N.J | U.S. |
6
|
1,125
|
131.2
|
-1.1
|
46.5
|
35.4
|
|
|
|
INTAGE Inc.** | Tokyo | Japan |
2
|
320
|
122.3
|
7.5
|
1.2
|
1.0
|
| 18 | 19 | The NPD Group Inc. | Port Washington, NY. | U.S. |
11
|
705
|
117.6
|
19.2
|
20.8
|
17.7
|
| 19 | 21 | AGB Group | Milan | Italy |
19
|
941
|
81.6
|
2.6
|
64.5
|
79.0
|
|
|
|
Market & Opinion Research Int´l | Lodon | U.K. |
2
|
391
|
64.4
|
8.5
|
1.8
|
2.8
|
|
|
|
Lieberman Research Worldwide | Los Angeles | U.S. |
1
|
260
|
63.2
|
19.9
|
5.5
|
8.7
|
| 22 | 20 | Dentsu Research Inc. | Tokyo | Japan |
1
|
101
|
57.0
|
-14.9
|
0.6
|
1.1
|
| 23 | 23 | ABT Associates Inc. | Cambridge,Mass. | US |
3
|
330
|
54.0
|
0.4
|
2.3
|
4.3
|
|
|
|
Nikkei Research Inc. | Tokyo | Japan |
4
|
157
|
52.1
|
9.0
|
1.8
|
3.5
|
| 25 | 22 | Wirthlin Worldwide | McLean, Va. | US |
4
|
266
|
52.0
|
-5.6
|
11.9
|
22.9
|
| TOTAL |
85,471
|
$11,651.0
|
1.4%
|
$7,842.5
|
67.3%
|
1. Includes countries that have subsidiaries with an equity interest or branch offices, or both.
2. Includes some nonresearch employees
3. Total revenues that include non-research activities for some companies are significantly higher. This information is given in the individual company profiles.
4. Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. Rate of growth is based on home country currency and includes currency exchange effects.
* Estimated
by Top 25 ** For fiscal year ending March 2004.
TOP 25 GLOBAL RESEARCH ORGANIZATION - 2002
TOP
50 U.S. RESEARCH ORGANIZATION - 2003
