Aug15,2005

TOP 25 GLOBAL RESEARCH ORGANIZATION - 2004

                                                   By Jack Honomichl
 
Rank 2004
Rank 2003
Organization 
Headquarters 
Parent Company No. of 
countries with subsidiaries / branch offices1
Research- 
only 
full-time employees 2
Global research revenues3
(US$
in millions) 
Percent change from 20034 Revenues from outside home country - (US
$ in millions)
Percent of 
global revenues from outside home country 
1 1 VNU NV Haarlem Netherlands
81
35,611
$3,429.2
4.0%
$3,394.7*
99.0% *
2
2
Taylor Nelson Sofres plc London U.K.
70
12,731
1,720.6
2.0
1,430.6
83.2
3
3 IMS Health Inc. Fairfield, Conn. U.S.
76
6,400
1,569.0
5.9
998.0
63.6
4
4
The Kantar Group Fairfield, Conn. U.K.
61
7,200*
1,136.3*
2.1*
776.0*
68.3 *
5 5 GfK Group Nuremberg Germany
59
5,539
835.5
6.6
541.5
64.8
6
6
Ipsos Group SA Paris France
41
4,660
753.2
7.5
633.8
84.2
7 7 InformationResources Inc. Chicago U.S.
18
2,765
572.8
3.3
193.2
33.7
8
9
Synovate London U.K.
46
4,252
499.3
1.1
407.7
81.7
9
10
Nop World London U.K.
8
1,672
407.1
-1.36
297.3
73.0
10
8
Westat Inc. Rockville, Md. U.S.
1
1,800
397.8
4.3
-
-
11 11 Arbitron Inc. New York U.S.
3
929
296.6
6.1
11.9
4.0
12
***
INTAGE Inc.** Tokyo Japan
2
1,350
246.2
11.4
1.6
0.7
13
-
Harris Interactive Inc. Rochester, NY. U.S.
6
856
208.9
8.6
54.1
25.9
-
15
Harris Interactive Inc. Rochester, NY. U.S.
-
-
155.4
10.7
38.7
24.9
-
25
Wirthlin Worldwide  McLean, Va. U.S.
-
-
53.5
2.9
15.4
28.8
14
12
Maritz Research Fenton,Mo. U.S.
4
526
185.3
22.6
48.7
26.3
15
13
Video Research Ltd.** Tokyo Japan
3
373
177.2
-0.9
2.3
1.3
16
14
J.D. Power and Associates Westlake Village, Calif. U.S.
6
787
167.6
15.8
34.1
20.3
17
16
Opinion Research Corp. Princeton, N.J U.S.
6
1,538
147.5
12.4
56.5
38.3
18 18 The NPD Group Inc. Port Washington, NY. U.S.
11
750
139.2
18.4
28.7
20.6
19
20
Market & Opinion Research Int´l Lodon U.K.
2
441
81.1
12.2
2.4
3.0
20
21
Lieberman Research Worldwide Los Angeles U.S.
1
300
77.7
22.9
10.5
13.5
21 22 Dentsu Research Inc. Tokyo Japan
1
120
69.9
14.5
0.2
0.3
22
-
IBOPE Group Sao Paulo Brazil
15
1,510
64.5
34.3
14.3
22.1
23
24
Nikkei Research Inc. Tokyo Japan
5
164
53.0
-5.0
-
-
24 - Burke Inc. Cincinnati U.S.
1
200
43.4
10.2
6.3
14.5
25
23
ABT Associates Inc. Cambridge,Mass. U.S.
1
202
41.5
-23.2
-
-
         TOTAL
$92,676
$13,320.3
4.8%
$8,944.4
67.2%

*     Estimated by Top 25
**   For fiscal year ending March 2005
*** INTAGE now consolidates its total company revenue.On this basis it would have ranked 12th in 03.

1. Includes countries that have subsidiaries with an equity interest or branch offices, or both.

2. Includes some nonresearch employees

3. Total revenues that include non-research activities for some companies are significantly higher. This information is given in the individual company profiles.

4. Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See company profiles for explanation. Rate of growth is based on home country currency and includes currency exchange effects.
 

TOP 25 GLOBAL RESEARCH ORGANIZATION - 2003

TOP  50  U.S.  RESEARCH ORGANIZATION - 2004
 



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