Aug15,2006

TOP 25 GLOBAL RESEARCH ORGANIZATION - 2005

                                                   By Jack Honomichl
 
Rank 2005
Rank 2004
Organization 
Headquarters 
Parent Company No. of 
countries with subsidiaries / branch offices1
Research- 
only 
full-time employees 2
Global research revenues3
(US$
in millions) 
Percent change from 20034 Revenues from outside home country - (US
$ in millions)
Percent of 
global revenues from outside home country 
1 1 VNU NV Haarlem Netherlands
81
37,884
$3,537.9
2.8%
$3,502.5*
99.0% *
2
2
Taylor Nelson Sofres plc London U.K.
70
13,580
1,802.7
4.1
1,513.5
84.0
3
3 IMS Health Inc. Fairfield, Conn. U.S.
76
6,900
1,754.8
7.8
1,120.5
63.9
4
-
GfK AG Nuremberg Germany
 60
7,515 
1,311.3 
5.2 
955,9 
72.9 
5
GfK Group Nuremberg Germany
 -
917.3 
6.5 
 -
9
NOP World Nuremberg Germany
 -
394.0 
2.3
 -
5
4
The Kantar Group Fairfield, Conn. U.K.
61
6,600*
1,237.2*
1.6*
798.0*
64.5 *
6
-
Ipsos Group SA Paris France
44
6,100
964.6
8.6
836.2
86.7
6
Ipsos  Paris France
44
5,640
871,7
8.2
-
-
19
MORI London U.K.
2
460
92.9
14.4
-
-
7 7 InformationResources Inc. Chicago U.S.
8
3,604
624.0
8.9
409.0
34.5
8
8
Synovate London U.K.
51
5,559
602.9
10.8
494.2
82.0
9
10
Westat Inc. Rockville, Md. U.S.
1
1,835
420.4
5.7
-
-
10 11 Arbitron Inc. New York U.S.
2
1,057
310.0
3.9
12.4
4.0
11
12
INTAGE Inc.** Tokyo Japan
2
1,500
261.4
8.1
1.9
0.7
12
13
Harris Interactive Inc. Rochester, NY. U.S.
4
1,373
210.5
2.5
42.5
20.2
13
14
Maritz Research Fenton,Mo. U.S.
4
612
207.1
13.1
42.9
20.7
14
16
J.D. Power and Associates Westlake Village, Calif. U.S.
 8
820 
198.2* 
18.3* 
46.0* 
23.2* 
15
15
Video Research Ltd.** Tokyo Japan
3
391
183.0
5.1
0.2
0.1
16
18
The NPD Group Inc. Port Washington, NY. U.S.
13
875
161.1
14.3
32.6
20.2
17
17
Opinion Research Corp. Princeton, N.J U.S.
5
707
150.6
2.1
56.4
37.5
18 22 IBOPE Group São Paulo Brasil
15
1,483
82.1
5.9
18.3
22.3
19
20
Lieberman Research Worldwide Los Angeles U.S.
2
309
75.7
-2.6
9.9
13.1
20 21 Dentsu Research Inc. Tokyo Japan
1
118
61.1
-9.8
0.2
0.3
21
23
Nikkei Research Inc. Tokyo Japan
5
170
53.1
1.9
-
-
22
25
ABT Associates Inc. Cambridge,Mass. U.S.
 1
200 
 52.2
25.8 
23
-
comScore Networks Inc. Reston, Va. U.S.
 3
345 
 50.5
29.0 
5.6 
11.1 
24 - Market Strategies Inc. Livonia, Mich. U.S.
2
175
44.5
12.7
1.5
3.4
25
24
Burke Inc. Cincinnati U.S.
1
198
42.8
-1.4
5.7
13.3
         TOTAL
$99,910
$14,399.7
5.4%
$9,711.8
67.4%

*     Estimated by Top 25
**   For fiscal year ending March 2006

1. Includes countries that have subsidiaries with an equity interest or branch offices, or both.

2. Includes some nonresearch employees

3. Total revenues that include non-research activities for some companies are significantly higher. This information is given in the individual company profiles.

4. Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See company profiles for explanation. Rate of growth is based on home country currency and includes currency exchange effects.
 

TOP 25 GLOBAL RESEARCH ORGANIZATION - 2004

TOP  50  U.S.  RESEARCH ORGANIZATION - 2005
 



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