Jun 15, 2005
TOP 50 U.S. RESEARCH FIRMS - 2004
TOP 50 U.S. RESEARCH FIRMS - 2004
| U.S. Ranks | ||||||||
| 2004 | 2003 | Organization | Headquarters | U.S.
resarch
revenues1 ($, in millions) |
Percent
change from 20032 |
Worldwide
Research revenues1
($, in millions) |
Non-U.S.
research revenues1
($, in millions) |
Percent
non-U.S. revenues |
| 1 | 1 | VNU Inc. | New York | $1,794.4 | 11.5% | $3,429.2 | $1,634.8 | 47.7% |
| 2 | 2 | IMS Health Inc. | Fairfield, Conn. |
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6.2 | 1,569.0 | 998.0 |
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Westat Inc. | Rockville, Md. |
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TNS U.S. | New York |
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| 5 | 3 | Information Resources Inc. | Chicago | 379.6 | -2.2 | 572.8 | 192.2 | 33.6 |
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The Kantar Group | Fairfield, Conn. |
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| 7 | 7 | Arbitron Inc. | New York | 284.7 | 4.8 | 296.6 | 11.9 | 4.0 |
| 8 | 8 | NOP World US | New York | 213.0 | 3.6 | 408.5 | 195.4 | 47.9 |
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Ipsos | New York |
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Synovate | Chicago |
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Harris Interactive Inc. | Rochester, N.Y. |
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Harris Interactive Inc. | Rochester, N.Y. |
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Wirthlin Worldwide | McLean, Va. |
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J.D. Power and Associates | Westlake Village, Calf. |
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| 13 | 11 | Maritz Research | Fento, Mo. | 136.6 | 25.4 | 185.8 | 48.7 |
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| 14 | 14 | The NPD Group Inc. | Port Washington, N.Y. | 110.5 | 14.2 | 139.2 | 28.7 |
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Gfk Group USA | Nureberg, Germany |
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Opinion Research Corp. | Princeton N.J. | 91.5 | 8.0 | 147.5 | 56.5 | 38.3 |
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Liberman Research Worldwide | Los Angeles |
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Abt Associates Inc. | Cambridge, Mass. |
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| 19 | 21 | Market Strategies Inc. | Livonia, Mich. | 37.9 | 10.5 | 39.5 | 1.6 | 4.1 |
| 20 | 22 | Burke Inc. | Cincinnati | 37.1 | 17.8 | 43.4 | 6.3 |
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comScore Networks Inc. | Reston, Va. |
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| 22 | 24 | MORPACE International Inc. | Farmington Hills, Mich. | 31.1 | 15.2 | 34.5 | 3.4 | 9.9 |
| 23 | 25 | Knowledge Networks Inc. | Menlo Park, Calif. | 29.8 | 14.6 | 29.8 | - |
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OTX Research | Los Angeles |
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ICR/Int'l Communications Research | Media, Pa. |
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Directions Research Inc. | Cincinnati |
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| 27 | 28 | National Research Corp. | Lincoln, Neb. | 26.7 | 9.4 | 29.7 | 3.0 |
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Marketing Research Services Inc. | Cincinnati |
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| 29 | 29 | Lieberman Research Group | Great Neck, N.Y. | 25.1 | 4.2 | 25.5 | 0.4 | 1.6 |
| 30 | 33 | Peryam & Kroll Research Corp. | Chicago | 22.5 | 6.6 | 22.7 | 0.2 |
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National Analysts Inc. | Philadelphia |
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Public Opinion Strategies LLC | Alexandria, Va. |
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Walker Information | Indianapolis |
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The Pretesting Company Inc. | Tenafly, N.J. |
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C&R Research Service Inc. | Chicago |
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Little Rock, Ark.
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| 37 | 37 | Data Development Worldwide | New York | 18.3 | 4.6 | 20.7 | 2.4 |
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Cheskin | Redwood Shores, Calif. |
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| 39 | 38 | RDA Group Inc. | Bloomfield Hills, Mich | 15.4 | -9.4 | 17.0 | 1.6 | 9.4 |
| 40 | 41 | Schulman, Ronca, & Bucuvalas Inc. | New York | 17.2 | 11.0 | 17.2 | - | - |
| 41 | 47 | Marketing Analysts Inc. | Charleston, S.C. | 15.2 | 33.3 | 15.6 | 0.4 |
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Market Probe | Milwaukee |
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Savitz Research Cos | Dallas |
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| 44 | 42 | The Marketing Workshop Inc. | Norcross, Ga. | 13.9 | -5.4 | 13.9 | - | - |
| 45 | 48 | Ronin Corp. | Princeton, NJ | 13.5 | 25.0 | 13.9 | 0.4 | 2.9 |
| 46 | 49 | MarketVision Research Inc. | Cincinnati | 11.8 | 11.3 | 11.8 | - | - |
| 47 | - | RTi-DFD Inc. | Stamford, Conn. | 11.5 | 7.5 | 11.5 | - | - |
| 48 | - | Q Research Solution Inc. | Old Bridge, N.J. | 11.2 | 27.3 | 11.2 | - | - |
| 49 | 50 | Data Recognition Corp | Maple Grove, Minn | 10.8 | 6.9 | 10.8 | - | - |
| 50 | - | Phoenix Marketing International | Rhinebeck, N.Y. | 10.6 | 46.5 | 10.6 | - | - |
| TOTAL | $ 6,291.0 | 10.0 % | $ 13,307.7 | $ 7,015.6 | 52.7 % | |||
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9.1 % | $ 737.7 | $81.1 | 11.0 % | ||||
| Total (108 companies) | $ 6,947.6 | 9.9 % | $ 14,045.4 | $ 7,096.7 | 50.5 % | |||
*Estimated by TOP 50
1 U.S. and worldwide revenues may include non-research activities for some companies that are significantly higher. See individual company profiles for details.
2 Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See company profiles for explanation.
3 Total revenues of 138 survey research companies that provide financial information on a confidential basis to the Council of American Surveys Research Organizations (CASRO).Also, 35 of TOP 50 companies have 44 CASRO members.