Jun 15, 2006

TOP  50  U.S.  RESEARCH FIRMS - 2005

                                                                      By Jack Honomichl
 
U.S. Ranks  
2005 2004 Organization   Headquarters  U.S. resarch
revenues1
($, in millions)		 Percent 
change
from 20042		 Worldwide Research revenues1
($, in millions)		 Non-U.S. research revenues1
($, in millions)		 Percent
non-U.S.
revenues
U.S.
full-time
employees
1 1 VNU NV New York $1,864.0 3.8% $3,537.9 $1,673.9
47.3%
11,211
2 2 IMS Health Inc. Fairfield, Conn.
634.3
 7.1 1754.8 1120.5
63.9
1,700
3
6
 The Kantar Group Fairfield, Conn.
439.2*
6.7*
1,237.2*
798*
64.5*
2,300*
4
3
 Westat Inc. Rockville, Md.
420.4
5.7
420.4
-
-
1,835
5
5
 Information Resources Inc. Chicago
409.4
2.9
625.0
216.0
34.6
1,596
6
5
 TNS U.S. New York
379.5
-4.2
1,8186
1336.7
77.2
2,252
7 -  GFK AG USA Nureberg, Germany 3163 3.9 1,313.5 109.2 76.8
1,028
-
15
      Gfk Group  USA Nureberg, Germany
109.0
6.6
-
-
-
-
-
8
      NOP World US New York
207.3
2.6
-
-
-
-
8 7 Arbitron Inc. New York 297.6 3.8 310.0 12.4 4.0
919
9
9
 Ipsos New York
226.2
11.2
893.7
667.5
74.6
679
10
10
 Synovate Chicago
216.5
11.0
601.5
385.0
64.0
838
11
13
 Maritz Research Fento, Mo.
 164.2
22.5 
207.1 
42.9 
20.7 
415
12
11
 Harris Interactive Inc. Rochester, N.Y.
162.2
4.8
208.8
46.6
22.3
733
13
12
 J.D. Power and Associates Westlake Village, Calf.
152.2*
14.0*
198.2*
46.0*
23.2
630
14 14 The NPD Group Inc. Port Washington, N.Y. 128.3 14.6 161.1 32.6
20.2
700
15
16
 Opinion Research Corp. Princeton N.J. 94.2 3.0 150.8 56.4 37.5
550
16
17
 Liberman Research Worldwide Los Angeles
65.8
-2.1
75.7
9.9
13.1
318
17
18
 Abt Associates Inc. Cambridge, Mass.
52.2
25.8
52.2
-
-
200
18
21
 comScore Networks Inc. Reston, Va.
44.9
19.7
50.5
5.6
11.1
277
19 19 Market Strategies Inc. Livonia, Mich. 43.0 13.5 44.5 1.5 3.4
175
20
-
 MVL Group Inc. Jupiter, Fla
38.7
10.6
38.7
-
-
106
21 20 Burke Inc. Cincinnati 37.1 NC 42.8 5.7
13.3
198
22
23
 OTX  Los Angeles
33.2
11.4
33.2
-
-
134
23
26
 Directions Research Inc. Cincinnati
33.1
21.3
33.1
-
-
115
24 23 Knowledge Networks Inc. Menlo Park, Calif. 31.4 5.4 31.4 -
-
180
25
22
 MORPACE International Inc. Farmington Hills, Mich.
29.3
-5.8
34.3
5.0
14.6
142
26
27
 National Research Corp. Lincoln, Neb.
28.7
5.2
32.4
3.7
11.4
127
27
25
 ICR/Int'l Communications Research Media, Pa.
28.3
-2.4
28.9
0.6
2.1
151
28
-
 Experian Research Services Deerfield Beach, Fla
23.5
29.1
23.5
-
-
80
29 31 National Analysts Inc. Philadelphia 23.3 4.5 23.3 -
-
77
30
37
 Data Development Worldwide New York
22.6
23.5
22.6
-
-
85
31 29 Lieberman Research Group Great Neck, N.Y. 22.4 -10.8 23.3 0.9 3.9
76
32
36
 Flake-Wilkerson Market Insights LLC Little Rock, Ark.
22.0
17.0
22.0
-
-
81
33 30 Peryam & Kroll Research Corp. Chicago 20.7 -8.0 21.0 0.3
1.4
104
34
-
 MarketCast Los Angeles
20.4
25.2
20.4
-
-
27
35
35
 C&R Research Service Inc. Chicago
20.1
2.0
20.1
-
-
93
36
33
 Walker Information Indianapolis
20.0
-2.0
23.8
3.8
16.0
159
37
41
 Schulman, Ronca, & Bucuvalas Inc. New York
19.3
8.5
19.3
-
-
135
38
-
 Guideline Inc. New York
18.6
-2.3
18.6
-
-
92
39
50
 Phoenix Marketing International Rhinebeck, N.Y.
18.6
14.1
18.6
-
-
64
40
34
 The Pretesting Co Inc. Tenafly, N.J.
17.5
-11.6
18.1
0.6
3.3
46
41
-
 Knowledge Systems & Research Inc. Syracuse, N.Y.
16.1
10.3
19.8
3.74
18.7
195
42
45
 Ronin Corp. Princeton, NJ
15.5
11.5
15.9
0.4
2.5
60
43
42
 Market Probe Milwaukee
15.1
7.2
26.4
11.3
42.8
77
44
39
RDA Group Inc.
Bloomfield Hills, Mich
14.7
-4.5
17.6
2.9
16.5
92
45 43 Savitz Research Cos Dallas 14.4 2.9 14.4 -
-
50
46
38
 Cheskin Redwood Shores, Calif.
13.4
-18.8
15.6
2.2
14.1
59
46 41 Marketing Analysts Inc. Charleston, S.C. 13.4 11.8 14.4 0.8
5.6
36
48
32
 Public Opinion Strategies LLC Alexandria, Va.
13.1
-38.2
13.2
0.1
0.8
32
49
46
 MarketVision Research Inc. Cincinnati
13.0
10.2
13.0
-
-
60
50 47 RTi-DFD Inc. Stamford, Conn. 12.7 10.4 12.7 - -
41
       TOTAL $ 6,780.0 5.3 % $ 14,373.7 $ 7,605.1 52.9 %
31,330
                                  All other (143 CASRO companies not included in the top 50)3          $  723.2 
 7.5 % $ 818.8 $95.6 11.7 %
       Total (193 companies) $ 7,503.4 5.5 % $ 15,192.5 $ 7,700.7 50.7 %
34,616

*Estimated by TOP 50

1 U.S. and worldwide revenues may include non-research activities for some companies that are significantly higher. See individual  company profiles for details.

2 Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See company profiles for explanation.

3 Total revenues of 143 survey research companies that provide financial information on a confidential basis to the Council of American Surveys Research Organizations (CASRO).Also, 34 of TOP 50 companies have 38 CASRO members.

TOP 50 U.S. RESEARCH FIRMS - 2004

TOP 25 GLOBAL RESEARCH ORGANIZATION - 2005