Jun 15, 2007

TOP  50  U.S.  RESEARCH FIRMS - 2006

                                                                      By Jack Honomichl
 
U.S. Rank  
2006 2005 Organization   Headquarters  U.S. resarch
revenues1
($, in millions)		 Percent 
change
from 20052		 Worldwide Research revenues1
($, in millions)		 Non-U.S. research revenues1
($, in millions)		 Percent
non-U.S.
revenues
U.S.
full-time
employees
1 1 The Nielsen Co. New York $1,970.0 4,2% $3,696.0 $1,726.0
46.7%
11,462
2 2 IMS Health Inc. Norwalk, Conn.
716.9
 13.2 1,958.6 1,241.7
63.3
1,872
3
3
 Kantar Group* Fairfield, Conn.
509.0
14.2
1,381.7
872.7
63.2
2,500
4
5
 IRI Chicago
432.0
5.6
665.0
233.0
35.0
1,756
5
4
 Westat Inc. Rockville, Md.
425,8
0.8
425.8
-
-
1,906
6
6
 TNS U.S. New York
355.1
-6.4
1,851.4
1,496.3
80.8
2,626
7 8 Arbitron Inc. New York 316.1 5.8 329.3 13.2 4.0
1,000
8
7
  Gfk Group  USA Nureberg, Germany
315.5
-0.2
1,397.3
1,081.8
77.4
1,038
9
9
 Ipsos New York
271.7
8.3
1,076.8
805.1
74.8
700
10
10
 Synovate London
234.3
8.2
739.9
505.6
68.3
731
11
11
 Maritz Research Fento, Mo.
178.2
8.5 
216.4 
38.2 
17.7 
610
12
12
 Harris Interactive Inc. Rochester, N.Y.
171.0
5.4
219.0
48.0
21.9
755
13
13
 J.D. Power and Associates* Westlake Village, Calf.
170.5
12.0
232.6
62.1
26.7
610
14 14 The NPD Group Inc. Port Washington, N.Y. 145.6 11.0 186.9 41.3
22.1
750
15
15
 Opinion Research Corp. Princeton N.J. 96.8 2.8 154.7 57.9 37.4
496
16
-
 Telephia San Francisco
69.8
10.4
71.8
2.0
2.8
258
17
16
 Liberman Research Worldwide Los Angeles
63.1
-4.1
78.3
15.2
19.4
194
18
18
 comScore Networks Inc. Reston, Va.
61.1
30.0
66.3
5.2
7.8
367
19
17
 Abt Associates Inc. Cambridge, Mass.
53.6
2.7
53.6
-
-
250
20 19 Market Strategies Inc. Livonia, Mich. 46.0 7.0 48.0 2.0 4.2
185
21
21
 Burke Inc. Cincinnati
43.5
17.3
50.0
6.5
13.0
205
22
20
 MVL Group Inc. Jupiter, Fla
43.0
11.1
43.0
-
-
100
23
22
 OTX  Los Angeles
38.3
15.4
40.2
1.9
4.7
147
24
23
 Directions Research Inc. Cincinnati
36.7
10.9
36.7
-
-
125
25
26
 National Research Corp. Lincoln, Neb.
36.6
21.7
40.3
3.7
9.2
168
26 24 Knowledge Networks Inc. Menlo Park, Calif. 35.3 12.4 35.3 -
-
178
27
27
 ICR/Int'l Communications Research Media, Pa.
30.8
8.8
31.9
1.1
3.4
188
28
25
 MORPACE International Inc. Farmington Hills, Mich.
30.1
4.9
34.7
4.6
13.3
150
28
48
 Public Opinion Strategies LLC Alexandria, Va.
30.1
129.8
30.1
-
-
35
30
28
 Experian Research Services Deerfield Beach, Fla
27.2
15.7
27.2
-
-
97
31 29 National Analysts Inc. Philadelphia 26.5 13.7 26.5 -
-
78
32
-
 Informa Reserach Services Inc. Calabasas, Calif.
25.2
14.5
25.2
-
-
230
33
34
 MarketCast MarketCast
24.6
20.6
24.6
-
-
32
34
31
 Lieberman Research Group Great Neck, N.Y.
23.5
4.9
24.2
0.7
2.9
76
34
43
 Market Probe Milwaukee
23.5
8.6
36.4
13.0
35.7
99
36
30
 Data Development Worldwide New York
23.4
3.5
23.5
0.1
0.4
90
37
32
 Flake-Wilkerson Market Insights LLC Little Rock, Ark.
22.9
4.1
23.1
0.2
0.8
79
38
38
 Guideline Inc. New York
22.1
4.7
22.1
-
-
96
39
35
 C&R Research Service Inc. Chicago
21.5
7.0
21.5
-
-
113
40
38
 Phoenix Marketing International Rhinebeck, N.Y.
21.2
13.7
21.2
-
-
85
41
37
 Schulman, Ronca, & Bucuvalas Inc. New York
20.7
7.3
20.7
-
-
91
42
36
 Walker Information Indianapolis
19.2
-4.0
23.2
4.0
17.2
169
43
41
 Knowledge Systems & Research Inc. Syracuse, N.Y.
18.9
17.4
21.5
2.6
12.1
196
44 - Service Manegement Group Chicago 18.3 11.6 18.4 0.1
0.5
112
45
45
 Savitz Research Cos Dallas
15.2
5.6
15.2
-
-
50
46
49
 MarketVision Research Inc. Cincinnati
14.9
14.6
14.9
-
-
70
47
-
 Bellomy Research Winston-Salen, N.C.
14.6
35.2
-
-
-
92
48
44
 RDA Group Inc. Bloomfield Hills, Mich
14.5
-1.4
18.0
3.5
19.4
93
49
46
 Marketing Analysts Inc. Charleston, S.C.
13.7
2.2
14.1
0.4
2.8
36
50
50
 RTi-DFD Inc. Stamford, Conn.
12.7
NC
12.7
-
-
43
       TOTAL $ 7,350.8 6.5 % $ 15,625.8 $ 8,289.7 53.1 %
33,388
                                  All other (157 CASRO companies not included in the top 50)4          $  788.3 
 6.9 % $ 891.1 $102.8 11.5 %
       Total (207 companies) $ 8,139.1 6.6 % $ 16,516.9 $ 8,392.5 50.9 %
36,808

*Estimated by TOP 50

1 U.S. and worldwide revenues may include non-research activities for some companies that are significantly higher. See individual  company profiles for details.

2 Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See company profiles for explanation.

3First half of 2005 revenue for NOP World acquisition derived U.K. GAAP standart.

4 Total revenues of 157 survey research companies that provide financial information on a confidential basis to the Council of American Surveys Research Organizations (CASRO).

TOP 50 U.S. RESEARCH FIRMS - 2005

TOP 25 GLOBAL RESEARCH ORGANIZATION - 2005